Information wants to be free, still

Found this link via my All Things Digital RSS feed this morning. It coincided with a discussion taking place on Facebook between some journalists I know and used to work with about the broken business model of the newspaper industry.

They were talking about former Rocky Mountain News ME and CEO John Temple's blog post about all the aspects the industry has been going about in a contradictory sense. Saying all the right things about building for the future but in action just holding on to the past.

Then throw on the grease fire this other post is talking about with the broken advertising model and Jeff Jarvis' thought that advertising isn't even needed anymore by the now penny-pinching advertisers.

There's a lot to read over and digest in these three or four posts, but they can all be boiled down to this: Because the monetary models of enormous margins of yore are broken and the recent history of the industry executives saying one thing while doing the opposite, the newspaper industry is a terminal cancer patient receiving huge doses of chemotherapy.

I hate cancer with a dripping passion, but this is the best way I can think of explaining the situation. Let's hope this thing ends sooner, rather than later. What's next will not come about until the institutions of monopolistic media and control –who are at the will of shareholders and double digit margins– have finally succumbed to their own demise. Then we can start talking about where journalism in the digital media age will go and flourish.

What's the new revenue model?

Pretty interesting article talking about the changing landscape of Web start-ups as the ad revenue model is breaking down. How companies will be able to survive making money off of their audiences is of major consequence. Newspapers and magazines were just the start of the breakdown, finding the new way is key.

So, Mr. Anderson. Why not make it free?

James Ledbetter questions why Chris Anderson – editor of Wired and author of The Long Tail, whose new book proclaims that giving things away for free is the "radical" new business model of the future – doesn't practice what he preaches with the analog version of the magazine.

Pretty good points in this column about how advertising works with regard to audience and magazines. But it doesn't take into account how the ad model is breaking down.

A short good read. Have a look.

The best video advertisment I've seen in a while

If you like visuals and sheep herding, this is for you. Some serious planning and skills to pull this off. Four Stars!!

Documentary Advertising, the future?

Pretty well done production from Honda. The cinematography is nice and the lessons behind the veil of the ad are good too. So do you feel like watching an eight minute video ad makes you want to consider buying a Honda the next time you need a car?

End Times

A really solid story on the eminent tsunami of newspaper deaths to come, probably sooner than we expect.

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If you’re hearing few howls and seeing little rending of garments over the impending death of institutional, high-quality journalism, it’s because the public at large has been trained to undervalue journalists and journalism. The Internet has done much to encourage lazy news consumption, while virtually eradicating the meaningful distinctions among newspaper brands. The story from Beijing that pops up in my Google alert could have come from anywhere. As news resources are stretched and shared, it can often appear anywhere as well: a Los Angeles Times piece will show up in The Washington Post, or vice versa.

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Laforet and power of the web

Mr. Laforet is trying out a new widget from Photoshelter to promote his print sales and generate money for a student scholarship. As more aspects of business move to the web being able to capitalize on technology is the key to success. I think he's going to make this one works as well as the Reverie video.

The dominoes are starting to fall

Once the campaign advertising dollars stop flowing in by the truck-load, the majority coming from the Obama media machine, the advertising dollars will dry up like the lakes east of Los Angeles have.

Let's face it, we're in the midst of a recession. Advertising dollars are the first to go from budgets. Advertising is the rocket fuel for newspapers in print, whereas the ad dollars from the online version resemble the concoction of two-stroke motor oil and unleaded gasoline. You don't see NASA using two-stroke to get the space shuttle into orbit do you?

That recession is going to prevent many from spending too many ad dollars for the holidays, let alone some general advertising. Newspapers are beginning to topple before the election has even come to a close. The first quarter of 2009 is going to look like a scene out of the movie "Saw."

The question becomes: Do we cut off integral parts of the paper in an effort to free it for possible growth online? But if the recent digestion of data is any clue, cutting all the aspects of each newspaper might not work.

The first few dominoes have started to fall, how far will they go?

Making Media work for you

Here's a great story about a guy who found a niché and made his own possibilities with digital media. Entering user-generated ad contests he's nearly made a living out of it. Though he did start off in a rather bleak situation.

It's just another case of finding possibility and capitalizing on it.

Media Needs a Makeover

Rob Haggart reinforces the notion that content is king. Media outlets need to stop chasing those "every once in a while" readers/viewers and capitalize on the readers/viewers that are consuming.

How many times has it been said....

The Krauts are doing pretty well

It's looking more and more that if you want to work for a newspaper, you might look at going international. Asia's papers are exploding. Europe's papers are gaining more and more traction. South America still gets its info from lady grays.

The last line of this post is striking.

Open letter to Craigslist

Some good ideas in this one asking Craigslist to help keep local professional journalism alive. We can only hope that Craig and Jim actually read it.

The dying Two-Newspaper-Town

A business columnist at the Rocky Mountain News talks about how the News gets a bad rap concerning circulation numbers in Denver and that the landscape of the biz will not allow for the JOA papers to continue.

MediaNews is in the hurt locker with the collection agencies (financial backers that are already reeling from the housing debacle) as we speak. The completion of the Scripps split is final but there is not nearly the debt burden if any at all for the newspaper side. So the notion that The Denver Post will outlive the News could be a losing bet.

Are you kidding me? $3.50?

Sad to learn some very pertinent information about the company that owns the paper I work for from a blogger in the company rather than our own management. It's pathetic that management doesn't have the stomach to pull everyone into a quick meeting and explain what is going to happen when the company is split into to separate companies. Thankfully there are bloggers out there digging up the information and sharing it, if only a few are finding it.

Google's moral compass

Chief Executive Eric Schmidt said the company has a duty to make advertising work in order to help companies continue to make high quality content. Glad that they realize the fact they don't supply any of the content that they make all the money off of. There are discussions on projects about not being "evil." Shocker.

I sure hope they figure it out soon. Wall Street isn't all that patient last time I checked, unless it's Google they are talking about.

Want a newspaper job?

Looks like you better be willing to speak another language and move to another country. But there are lots of papers with increasing circulations out there. Just not in the US or Europe.

Scary numbers and charts

Umm, don't know what to say other than - damn. I highly doubt that Wall Street will hold out for the transition of revenue sources. That's one more thing that has yet to be brought up. What's going to happen when investors want to cash in all their chips when the writing on the wall becomes more apparent.

Dead Man Walking?

This chart is as frightening as the title of the article – The Newspaper Death Watch

It's the first in a series by Advertising Age magazine. Fantastic, can't wait for the others with cheery titles like that. There are serious problems for newspapers, what most would call a perfect storm. The broken business model includes but not limited to: fracturing advertising clientèle, readers jumping online, skyrocketing production costs, increased competition and lots of missed opportunities. There are still some golden opportunities for newspapers, the only catch is that they won't look much like a newspaper when they do finally change.

I think I'll go find some kittens or something to cheer me up now....

Why is the ad model beginning to break?

Because online there is no middleman charging money to find eyeballs for a product or service. Newspapers and other MSM are suffocating in their over presumptuous egos of having the only gig in town that guaranteed eyeballs. The world is flat once again online. The only trick is creating something that generates momentum and utilizes the key element of the internet: word of mouth (or text really). What do you think this blog is in reality?

This is a post on VideoNuze about a Nike ad, that like other creative video ads should take off virally and share the brand in its own new way.

The battle over info control

Here's an article that only scratches the surface of the ongoing battle between major sporting leagues and multiple levels of media outlets. The playing field of sending out information is getting as flat as a F1 brake rotor. Everyone wants absolute control not only of the info, but the ability to capitalize on positive image (spin) and advertising.