11.14.2008

Let the bottlenecking begin!!!

So one of the Fox and NBC stations in Philly are going to "pool" the video operations of the two news organizations in an effort to cut costs. Brilliant!! Lessen the scope of journalism even more. The newsrooms will be independent of each other in how they edit or use the footage.

The ever growing notion of doing more with less in journalism.
Mr. Wallace added, “We see no downside on this.”

Only that showing the exact same content on two competing stations will dilute your audience even more, thus weakening your advertising base further. Nope, not a single downside. Nor the jobs that can now be eliminated to reduce costs.

And the fat cats in the corporate offices wonder why their market share is only shrinking ever more rapidly. How about producing unique content that no other news org has? If you are the only one with it, where are the viewers going to have to look for it? I guess on your competition's 10 o'clock newscast.