3.10.2008

TV will learn what newspapers are living

And they will learn it much faster than we all thought. TV execs can send the love letters to Steve Jobs and his AppleTV. Seems that people are migrating to the web to watch their beloved television shows in droves. The catch? TV folks don't want too many peeps going to the web, there's more ad revenue on the tele than on the web. Exactly what newspapers are going through.
"Our challenge with all these ventures is to effectively monetize them so that we do not end up trading analog dollars for digital pennies,” Mr. Zucker said, calling it the No. 1 challenge for the industry.

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