4.28.2008

Dead Man Walking?

This chart is as frightening as the title of the article – The Newspaper Death Watch

It's the first in a series by Advertising Age magazine. Fantastic, can't wait for the others with cheery titles like that. There are serious problems for newspapers, what most would call a perfect storm. The broken business model includes but not limited to: fracturing advertising clientèle, readers jumping online, skyrocketing production costs, increased competition and lots of missed opportunities. There are still some golden opportunities for newspapers, the only catch is that they won't look much like a newspaper when they do finally change.

I think I'll go find some kittens or something to cheer me up now....

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