James Ledbetter questions why Chris Anderson – editor of Wired and author of The Long Tail, whose new book proclaims that giving things away for free is the "radical" new business model of the future – doesn't practice what he preaches with the analog version of the magazine.
Pretty good points in this column about how advertising works with regard to audience and magazines. But it doesn't take into account how the ad model is breaking down.
A short good read. Have a look.
5.22.2009
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