Why is the ad model beginning to break?

Because online there is no middleman charging money to find eyeballs for a product or service. Newspapers and other MSM are suffocating in their over presumptuous egos of having the only gig in town that guaranteed eyeballs. The world is flat once again online. The only trick is creating something that generates momentum and utilizes the key element of the internet: word of mouth (or text really). What do you think this blog is in reality?

This is a post on VideoNuze about a Nike ad, that like other creative video ads should take off virally and share the brand in its own new way.