Convergence and an election

Here's a good NYTimes article about how the various platforms of media collided while following the presidential election.

After this is all over –thankfully– it will be interesting to compare the results of the American votes to the investments in the various media platforms used to campaign.

We all know Barack Obama was able to build a media empire with his dozens of sites, YouTube channel, Twitter, Facebook as well as applications within FB and others. McCain did as well, but not nearly to the degree of his rival. Did all of the media platforms and the mainstream media outlets play as much of a role in generating interest in the election as the challenges that our country face?

I guess we'll have to wait and see and give all the talking heads a day or two to find new things to fill all those channels with the next big story.